Justine Ryst is the Director of YouTube Content Partnerships for Southern Europe. Based in Paris, she leads the relationships with key YouTube partners in France, Spain & Italy.
Previously to YouTube, Justine Ryst led the development of Twitter in France, helping organizations and public figures from the Media ecosystem to develop content & expand audiences through the
platform. Before joining Twitter in 2013, Justine held the position of Director of Digital and Diversification businesses within Endemol-Shine France. Her role was to lead the ancillary & digital exploitations of TV formats as well as original productions for new media. She began her professional career in Netsize, a subsidiary of Gemalto group, within the sales & Marketing teams in Madrid.
Justine is graduated from Neoma Business School and the University of Belgrano, Buenos Aires.